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The 2019

Celebrate Hope

Annual Luncheon

Wednesday, May 15, 2019
12:00 PM
The Crystal Tea Room
Philadelphia, PA


Bill Ryan & the Government Relations Team
of Einstein Healthcare Network 


Susan Jacobson
Jacobson Strategic Communications


The Salvation Army Greater Philadelphia Annual Luncheon will be held Wednesday, May 15, 2019, at 12:00 pm, at the Crystal Tea Room in Philadelphia. Honorees will be:  Bill Ryan  & the Einstein Healthcare Network Government Relations Team (Bill is the Assistant Vice President, Government Relations and Public Affairs at Einstein Healthcare Network); and, Susan Jacobson, President of Jacobson Strategic Communications.

Susan Jacobson will receive The Salvation Army’s “Others” Award presented for her extraordinary spirit of service to "others," and exceptional service in the community.  Bill Ryan and the Government Relations Team of Einstein Healthcare Network will receive the “Doing the Most Good” Community Leadership Award.  This award is named for the distinguished men, women or organizations whose direction and compassion reflect the Salvation Army’s mission. 

More than 500 people are expected to attend. 

For more information, including tickets, partnerships, or special program advertising, call or email  Dean Farrar @ 215-825-4605, or email Dean.Farrar@use.SalvationArmy.org




Others Award


Susan Jacobson

Jacobson Strategic Communications

"Others Award" Recipient 

This award is presented to an individual who exemplifies an extraordinary spirit of service to "others," and exceptional service to The Salvation Army and/or the community. 

Susan Jacobson is President of Jacobson Strategic Communications, one of the leading public relations and public affairs companies on the East Coast with offices in Philadelphia, Palm Beach, Harrisburg, Atlanta and Boston. Susan and her company have won numerous awards including the INC 5000, Stevie Award for Female Entrepreneur of the Year, The Women of Distinction Award from the Philadelphia Business Journal, Philadelphia 100 designation as one of the fastest growing businesses in the region, and the Philadelphia Public Relations Society Award for best public affairs campaign. Jack and Suzy Welch recently profiled Jacobson Strategic in their New York Times best-selling book.

Before working in the communications sector, Susan served as Deputy Chief of Staff to then Mayor Ed Rendell and to Chief of Staff David L. Cohen.  In 1999, the Mayors of Pennsylvania presented Susan with the Pennsylvania League of Cities and Municipalities Award for Outstanding Service.

Susan is an Executive Board Member of the Committee of Seventy.  She is a Commissioner on the Pennsylvania Commission for Women and is on the Executive Board of the Philadelphia Chamber of Commerce.  She currently serves on the PBS Foundation Board of Directors and Chairs the Endowment Fund Committee.



Doing The Most Good

Community Leadership Award


Bill Ryan

Assistant Vice President
Government Relations & Public Affairs
Einstein Healthcare Network


"Doing the Most Good" Community Leadership Award Recipient
(Co-Recipient:  the Government Relations Team of Einstein Healthcare Network)

This award is named for distinguished men and women whose direction and compassion reflects the Army’s mission. 


Determination, Dedication and Innovation best describe Bill Ryan.  Drawing on more than 35 years as a campaign operative, political consultant and healthcare lobbyist, today, Bill serves as Assistant Vice President for Government Relations and Public Affairs at the Einstein Healthcare Network.

As the lead for Einstein’s community affairs operations, Bill has been active with North Philadelphia organizations from the Logan Community Development Corporation to serving as the liaison between Einstein and UndiosPA PR.  Bill connected residents from Puerto Rico with health services as they were displaced to Philadelphia.  Partnering with the Salvation Army, Einstein has provided medical services to a wide range of individuals seeking care without regard to their ability to pay.

Bill has been the driving force behind the creation of the North Philadelphia Health Enterprise Zone a partnership between the Pennsylvania Department of Human ServicesDepartment of Education, the City of Philadelphia, area hospitals and other stakeholders, a collaboration designed to address health disparities in North Philadelphia.

The HEZ was founded on the idea there is a better way to provide health care for the residents of North Philadelphia.  By bringing together government, health care providers, hospitals, philanthropy and community stakeholders, the goal is to increase access, improve quality, and reduce health disparities for North Philadelphia families.

With nearly 300,000 Medicaid recipients in the North Philadelphia zone, representing 13% of Pennsylvania’s Medicaid population, these families are more likely to experience deep poverty that affects not only their health but also their education, employment and income.  Rather than simply expanding the strategies currently in place, the HEZ utilizes new and innovative community-based approaches to health care.  Instead of traditional medical models, the HEZ will reward approaches that reduce health disparities, improve health outcomes, and stabilize and reduce health care costs.

Bill is responsible for overseeing and directing federal, state and local lobbying efforts at Einstein and was active with the passage of both the Philadelphia and Pennsylvania Hospital Assessments, legislation which provided more than $500 million of additional funding for hospitals across Pennsylvania.

In addition, Bill was part of the lobbying team that helped create Pennsylvania’s DSH allocation for OB services.

Since joining Einstein in 2006, Bill has overseen the growth of governmental funding for a baseline of close to $23 million annually to more than $60 million annually.

Prior to joining Einstein, Bill served as Acting President and Vice President of Advocacy for the Arthritis Foundation of Eastern Pennsylvania.  While at the Arthritis Foundation, Bill created a legislative appropriation which grew to more than $480,000 annually and was influential in the creation of the Pennsylvania Arthritis and Osteoporosis Legislative Caucus – a first in the nation.  His efforts led to the creation of the Pennsylvania Arthritis Action Plan which became the template for the World Health Organization’s (WHO) Arthritis Action Plan.

As a campaign operative, Bill worked on numerous federal, state and municipal level campaigns in Pennsylvania, Connecticut, Georgia, Florida and Alaska and for a wide range of candidates – from Michael Dukakis and Jessie Jackson to US Senator Bob Casey and former PA Governor Ed Rendell.  Bill started his political life at the age of 15 as a campaign volunteer then campaign staffer for former US Congressman Peter H. Kostmayer.